Insurance and iPods

A lot of young people unfamiliar with insurance see the industry as a relatively boring, old fashioned, and seemingly irrelevant one. Irrelevant, of course, to their daily lives in the sense that insurance is simply a footnote: something to apply for and forget as soon as possible. And insurance only starts to become important once you turn 18 and you start driving and you get into a car crash. Of course, buying fire insurance for your house wouldn't even make sense for most teens and young adults simply because at that age, you don't own a house. Today, kids might have another reason to get insurance aside from car wrecks.

Lloyd's of London, the world's premiere hub for insurance, is starting to offer insurance facilities for covering Direct Household Contents, which encompasses a broad range of household items, including digital devices. It simply means that for a fee, you could insure audio files you paid for when you downloaded them (such as in iTunes), as well as digital photographs you paid for from Getty. This new form of insurance, if ever it begins to be issued here, is sure to get a lot of attention simply because everyone could benefit from some form of protection covering music files (rock, house, hip hop, trance, jazz, 2step, emo, blahblah) which we spent a lot of time collecting (and even paying for, in some cases). Expect to see an Apple-fied version of this in the future (what won't they make you buy????)

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